Hi, I'm Helen — a Product Designer who thinks in systems.

I spent the first years of my career at Sense8, an agency partnering with Isobar in São Paulo to deliver for major clients like Azul, 99Pop, Fiat, Eucerin, and Nivea. It was in branding that I learned to think in components, consistency, and scale: every logo, every pattern, every print piece was part of a larger system that had to hold together across dozens of touchpoints.

Then I moved into digital product. At Alpes.One I designed the admin experience of a multi-tenant platform for dealership groups, managing dozens of brand websites from a single CMS. It was the first time I saw the same systemic logic I had learned in branding applied to SaaS — and the moment I realized this was where I wanted to stay.

Today, at Listra, I'm the sole Product Designer on Bloomp, a pre-launch white-label SaaS. I joined when the design file was a simple, non-componentized style guide with severe light/dark accessibility issues and no white-label support. I rebuilt the foundation: a full design system on shadcn, a complete token architecture with local variables for light/dark + multi-tenant, and the entire product redesign — with discovery, journey mapping, JTBD and new features like gamification, all validated before the first enterprise client (a major business-support organization serving thousands of small businesses) goes live.

I also run discovery and research on my own: desk research, competitive analysis, personas, JTBD and journey mapping in FigJam. I treat AI the way I treat any tool — a multiplier, not a replacement. Claude, MCP Figma, NotebookLM and Lovable live inside my workflow today, from synthesis to handoff-ready prototypes.

Outside the screen, I'm from Belo Horizonte, Brazil. I work remote or hybrid, and I'm looking for a product team where systems thinking, craft and research carry real weight in decisions.